Mobile Product Specialist
& AI Builder

An AI-powered journaling app for iPad that I built for myself and use daily for personal growth and self-reflection.

• Designing and building a native iPad journaling app with deep AI integration
• AI helps surface patterns, insights, and growth opportunities from journal entries
• Dogfooding the product daily, iterating based on my own real usage
• Using journaling as a tool for personal growth and self-awareness

iOS side project that helps travellers be present through guided meditations tailored to specific tourist locations.

• Identified the problem of travellers not feeling present after travelling overseas solo
• Created a guided meditation app that utilises AI to generate meditation tracks tailored to specific tourist locations
• Designed and built the app for iOS using Cursor and Xcode
• Automated creation of meditation scripts using the Claude API
• Automated creation of guided meditation audio tracks using ElevenLabs voice API
• Automated insertion of silence in mp3 files using OpenAI tools to create reflection pauses

Australian grocery price comparison app for iOS and Android.

• Took SpotSave from conception to launch as founder and sole product lead
• Developed experiments to maximise in-app grocery savings
• Designed UX and led marketing strategy
• Grew SpotSave community to 2,000 people and leveraged it for user feedback

• Collectively saved users $100,000 on groceries
• Gained national press coverage (Channel 9, Daily Telegraph, North Shore Times)

Aimed to increase average time spent in retail stores with challenges that promoted engagement and offered rewards.

• Came up with the idea for Gomore then developed it using Swift in Xcode
• Integrated the app with hardware beacons for indoor location tracking challenges

• Built fully functional iOS app and demoed it to leading Australian fashion retailers like AP&G Co.
• 10 product iterations, documented progress, increasing beta satisfaction by 20%
• Identified potential for 2-5% cross-sales increase through in-store QR code concept
• Led product discovery by surveying/interviewing 200+ users to inform strategy

Scan a QR code to bring up user-generated outfit inspiration in-store. Aimed to increase in-store fashion cross-sales by 2-5%.

• Took idea from conception to launch by building the web app with Webflow CMS
• Integrated with retailer product management tools
• Automated QR code generation using API

• 10 product iterations, increasing beta satisfaction by 20%
• Identified potential for 2-5% cross-sales increase through in-store QR code concept
• Led product discovery by surveying/interviewing 200+ users to inform strategy

AI chatbot for software developers to identify their strengths and build upon them through personalised course recommendations.

• Built a Webflow website to market the chatbot
• Built a Typebot chat paired with an OpenAI assistant that assesses user strengths
• Created this project in one week during the Rapid Value Creation course at UTS

• Validated demand by running targeted Meta ads before building
• Collected 100 user responses and iterated on recommendations using real feedback data
• Built and shipped an AI-powered assistant, managing the full product lifecycle from idea to launch

A Notion template that helps travellers to Japan build a personalised trip.

• Drew on 20 years of travels to Japan to create a customisable Notion template
• Built features for day-to-day itinerary planning with suggestions, budgeting, activities, accommodation, transport, and a 14-day recommended itinerary